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Principles of Marketing

by Philip Kotler | category Education | This book has not been rated.
ISBN: 0130263125
Books Registered: 2 | Books in the Wild: 1
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MarketingFinding competitive advantage and differentiating the marketing offer, global marketing, the impact of a united Europe in 1992, service marketing strategy, integrated direct marketing and database marketing, and geodemographic segmentation ...more

2 Copies Registered

Registered by Prush of Hyderabad, Andhra Pradesh India on 12/8/2005
Current status: travelling | 2 journalers for this copy...

Registered by jeffgentry of Troup, Texas USA on 2/4/2004
Current status: permanent collection | 2 journalers for this copy...

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