Small is the New Big: And 183 Other Riffs, Rants and Remarkable Business Ideas

by Seth Godin | Business & Investing |
ISBN: 1591841267 Global Overview for this book
Registered by tattooedmommie of Lyman, South Carolina USA on 1/13/2008
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1 journaler for this copy...
Journal Entry 1 by tattooedmommie from Lyman, South Carolina USA on Sunday, January 13, 2008
FROM THE BACK OF THE BOOK:
You're smarter than your boss or your friends or your organization believes. And you are way smarter than the marketers selling to you every day give you credit for, that's for sure.

I've been betting on the intelligence of my readers for almost a decade, adn that bet keeps paying off.

They just don't get it. Not you, you get it. It's the other guys who don't. The people who deceive or cut corners or refuse to change in the face of overwhelming opportunity and evidence...

After I posted my one-thousandth blog post, I realized that many of these fireworks,I was busy igniting weren't reaching the audience that wanted (and maybe needed) to read them. My blog readers were having a blast... but others, those who wanted stimulation in a different format, were missing all the fun.

So here they are, in a handy, portable, nearly waterproof format, 100 percent recyclable, of course. The most explosive, viral, intuitive, obvious, spreadable, and quotable ideas from almost a decade of my writing books, then a column, and now a blog. I guarantee you'll find some that don't work for you. But I'm certain that you're smart enough to recognize the stuff you've always wanted to do buried deep inside one of these riffs. And I'm betting that once you're inspired you'll actually make something happen.

Are you sure you want to delete this item? It cannot be undone.