By the witer of Ministeries of common sense (2021) is this older book, about Why we buy. It explains the ins and outs of neuro marketing, which is not about putting something in our heads but using what is already there: our associations. Using the smell of vanilla for instance: we like that smell as it reminds us of mothermilk, it has a safe, pleasant association. Interesting book but a bit dated in its examples.

Hi there!
You have caught me! More information on me or on Bookcrossing can be found on this website.

You can register for free (and anonymous if you like) that you have found me. Read me and then release me again.

You can do that by bringing me to an OBCZ (Google this: Official BookCrossing Zone and find out where the nearest to you is located) or a Little Free Library.
Or you can hand me to a friend, family or colleague,
Or you just leave me on a bench in the park, or at the railway station, where-ever there’s people waiting, relaxing. But don’t put me in your bookcase, that will make me unhappy! Because I like to travel and meet new people!

Have fun!

Hi there!
You have caught me! More information on me or on Bookcrossing can be found on this website.

You can register for free (and anonymous if you like) that you have found me. Read me and then release me again.

You can do that by bringing me to an OBCZ (Google this: Official BookCrossing Zone and find out where the nearest to you is located) or a Little Free Library.
Or you can hand me to a friend, family or colleague,
Or you just leave me on a bench in the park, or at the railway station, where-ever there’s people waiting, relaxing. But don’t put me in your bookcase, that will make me unhappy! Because I like to travel and meet new people!

Have fun!