Branded

by Alissa Quart | Nonfiction |
ISBN: 0099458063 Global Overview for this book
Registered by Drusillamac of Glasgow, Scotland United Kingdom on 10/17/2011
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1 journaler for this copy...
Journal Entry 1 by Drusillamac from Glasgow, Scotland United Kingdom on Monday, October 17, 2011
From Amazon.co.uk
An incisive expos of the underhanded advertising initiatives that target teens-and an exploration of their disturbing consequences. Generation Y has grown up in an age of the brand, bombarded by name products. In Branded, Alissa Quart illuminates the unsettling new reality of marketing to teenagers, as well as the quieter but no less worrisome forms of teen branding: the teen consultants who work for corporations in exchange for product; the girls obsessed with cosmetic surgery who will do anything to look like women on TV; and those teens simply obsessed with admission into a name-brand college. We also meet the pockets of kids attempting to turn the tables on the cocksure corporations that so cynically strive to manipulate them. Chilling, thought-provoking, even darkly amusing, Branded brings one of the most disturbing and least talked about results of contemporary business and culture to the fore-and ensures that we will never look at today's youth the same way again.

A quick and easy read for those interested in this topic. No Logo is still the best work in this area but Quart makes a good effort. I hate to say it but using statistics would help back up her arguments.

Journal Entry 2 by Drusillamac at George Square in Glasgow, Scotland United Kingdom on Monday, October 17, 2011

Released 12 yrs ago (10/18/2011 UTC) at George Square in Glasgow, Scotland United Kingdom

WILD RELEASE NOTES:

Being released at the Occupy Glasgow campsite.

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